Privacy & Cookie Policy

Last Updated: May 17, 2025

1. Who We Are

The Green Vanguard (“we,” “us,” “our”) is a digital platform dedicated to helping readers build greener habits and explore regenerative living.

2. What Data We Collect

A. Information You Voluntarily Provide

  • Email Subscriptions: We collect your name and email address when you subscribe to receive downloadable resources (e.g., lead magnets like the “Forbidden Stats Deck”) via OptinMonster and Mailchimp.

B. Automatically Collected Information

We use Google Site Kit, which integrates Google Analytics to collect anonymized data such as:

  • IP address (anonymized)
  • Browser type and settings
  • Pages visited and time spent
  • Device type

3. How We Use Your Information

  • To deliver requested content and lead magnets
  • To send occasional email updates or newsletters (you may unsubscribe anytime)
  • To understand how our site is used and improve our content accordingly
  • To comply with applicable laws and prevent spam or misuse

4. Cookie Policy

Cookies are small text files placed on your device to help our website function and analyze performance.

What We Use Cookies For

  • Analytics: To track site performance and content popularity (via Google Analytics)
  • User Experience: To remember if you’ve interacted with pop-ups (e.g., OptinMonster forms)

Your Choices

5. Data Sharing & Third-Party Tools

We do not sell or rent your personal data. Limited sharing occurs only with:

  • Mailchimp: For managing email subscriptions
  • OptinMonster: For collecting emails and offering lead magnets
  • Google Analytics (via Site Kit): For site performance and analytics

6. Your Rights

  • Access or delete your data: Contact us anytime at hello@thegreenvanguard.com
  • Unsubscribe: All marketing emails include an unsubscribe link
  • Disable cookies: Via your browser or with plugins/extensions

7. Data Retention

  • Email data: Retained until you unsubscribe
  • Analytics data: Retained up to 26 months (Google Analytics default)

8. Children’s Privacy

This site is not intended for children under 13, and we do not knowingly collect data from them.

9. Changes to This Policy

We may update this policy from time to time. Revisions will be posted here with a new effective date. Continued use of the site implies acceptance.

10. Contact Us

Questions or requests? Email us at hello@thegreenvanguard.com